Tag Archives: brand
Attraction of Identity
As an organization, who are you? What is your internal and external story? If you cannot crisply define yourself in a few words you likely have a problem on your hands. Continue reading
My Relationship With Apple
I’ve arrived late to the Apple party. For the most part the zealots who were near hysteria in their love for their Mac, iPod, or other Apple device in my mind were exhibiting borderline cult like behaviors. For 20+ years the Apple brand never made its way into my work (or personal) life. Continue reading
Memories
Recently, Seth Godin made a great point in Personal Branding in the Age of Google that while checking into applicants for a babysitting position he “Googled” each applicant and learned a lot about them through posts they had made on Facebook and other social sites. [A good read on this is Oh, What a Tangled Web Print We Leave, by Brett Popplewell] This is a great example of how people’s behaviors on-line mirror their off line identities. At least for those people that use their own identities on-line. Continue reading
